Vicarious PR Takes the Win in the 2022 Muse Creative Awards

A list of Season 1 winners for the 2022 MUSE Creative and Design Awards has been officially released by the International Awards Associate (IAA). Having received over 6,000 entries from all over the globe, the MUSE Creative Awards and MUSE Design Awards are two leading award programs created to honor creative and design professionals for their excellence.

For its 2022 Season 1 cycle, Vicarious PR has taken home two Gold awards in the competition, one each in the PR Campaign and Product Launch categories. The work that landed them this decisive victory was created by Lewis Burnell and Devin Hamilton for Baldur’s Gate: Dark Alliance. Devin Hamilton, the Social Media lead on the project, was passionate about sharing the game’s return with fans both new and old, growing the Baldur’s Gate community across social media platforms.

“Getting this award is just the icing on the cake for me. It’s been a blast surprising all the [Baldur’s Gate: Dark Alliance fans] with news about the game’s return. I’m just glad to have played a part in the whole project.”

Devin Hamilton

Lewis Burnell, the PR lead on the project, credits Vicarious PR’s success with its risk-taking and unwavering belief in its clients.

Quietly dropping Baldur’s Gate: Dark Alliance was always going to be risky, but as a classic title being confident about its appeal after all these years was key. I’m incredibly proud of how well the rerelease resonated with players and for that outreach and coverage to be recognized.

Lewis Burnell

The MUSE Awards is made up of a series of competitions, which are open for participation to the world at large. These awards are hosted by the International Awards Associate (IAA), who aims to promote excellence in various creative and design industries by providing professionals a platform to compete against their peers.

“The team here at IAA is taken aback by the works we had received for the 2022 MUSE Awards. The level of refinement and the depth of completion truly represent the best of the creative and design industries,” Thomas Brandt noted, spokesperson of IAA. He added, “IAA commends all our entrants for their dedication to their crafts, and may their unceasing passions further the limits of creativity and design.”

By setting up a jury composed of industry professionals, IAA is able to uphold impartiality and assessment criteria based on industry standards. The jury’s sole mission is to seek out companies and individuals whose excellence and talents are capable of serving as new benchmarks in their respective industries.

Grand Jury Panel

After screening in applicants from 18 countries, the competition settled on 37 jurors. These esteemed professionals are known quantities, and are affiliated with leading companies from the creative and design industries, such as Creative Director of Kre8ive Partners Mark Turner, Owner and Founder of UArchitects Misak Terzibasiyan, 3D Senior Global Packaging Designer at Tom Ford Beauty Jiaru Lin, Founder of CHAMPARTE Catherine Yu, Managing Director / Co-Founder of LR Seoul Joon Kwon, Associate Creative Director at MullenLowe Renato Barreto, Art Director at VML Y&R São Paulo Felipe Paganoti, Creative Director of BEAMY Ronn Lee, Creative Art Director at Mother New York Kushal Birari,Chairman of Asia MarTech Society Ken Ip, and etc.

Each entry is evaluated with standards relevant to their respective industries. To further the guarantee of impartiality, the blind judging method is employed. This allows for entries to be evaluated by multiple judges without being directly compared to each other, lending credence to the winning works’ excellence.

Participation of International Brands

Having gained the world’s interest, the MUSE Creative and Design Awards received entries with names of prominent organizations from all over the world. While some were submitted directly by the companies themselves, some were submitted by entrants who had produced work for them. Direct submissions saw familiar names such as Les Ateliers Louis Moinet SA, LWK + PARTNERS, António Fernandez Architects, Leica Geosystems – part of Hexagon, Aedas, ACTLD, Suzhou Benpu Architectural Decoration Design Co., Ltd., Mazarine NY, Lounge Group, Fiverr, Thinkwell Group, Crunchyroll, Refik Anadol Studio, Zulu Alpha Kilo, Kin, and CraneMorley; whereas indirect submissions included GEMDALE GROUP, Beliris, Hongkong Land, Donahue Schriber Realty Group, Inc., Bureau of Public Works of Shenzhen Municipality, Beijing Enterprises Group Company Limited, Diageo, MVM, Grey Goose, Warner Bros., The Pokémon Company, Pan Pacific LONDON, IBM, Mailchimp, Mercedes-Benz, and Porsche Hungária.

“As the world heals and moves forward, it is also important that we recognize those who had inspired us with the strength to carry on,” Thomas said. “Honoring these amazing works created during such a time is a good start. Who knows how much unsaid impact these works have had on the physical, mental, and perhaps even spiritual state of a struggling world?”

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