Following a successful campaign in partnership with Interplay, Vicarious PR is thrilled to announce that our work on Baldur’s Gate: Dark Alliance has been awarded with the NYX Marcom Grand Award, the highest honor awarded by the organization.

Twenty years after the original console release of Baldur’s Gate Dark Alliance, our team was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, PlayStation 5, and Nintendo Switch, we utilized a synergized campaign spanning both public relations and social media. Our strategy centered on holistically targeting media journalists, YouTube and Twitch influencers, and fans of the genre directly through a bespoke social media content campaign.

Account Manager: Lewis Burnell
Social Media / Video Coordinator: Devin Hamilton
PR Coordinator: David Gill
Social Media Head: Sam Greszes
Project Manager: Nathan Estrada

About NYX Awards

NYX Awards is the leading international awards program that recognizes, celebrates, honors excellence in marketing, communication, and creativity across all facets of industries and mediums, to advocate valuable and significant projects.

Since its establishment in 2018, NYX Awards has thrived tremendously, receiving thousands of exquisite entries, from more than 60 countries, each year.

Consequently, this award recognizes the projects, talents, and works of professionals at the forefront of the industry, in a variety of specialized fields, ranging from: marketing to communication, print to digital as well as creative industries.