By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher sales.
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The past year has presented undeniable challenges for the video game industry. By examining the industry’s shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the path forward.
We’ve given out a lot of social media advice here, but sometimes, the best way to learn how to implement proven strategies is to see them in action.
Vicarious PR’s best games of 2021 2021 was an incredible year for games and with almost 300 releasing every single day on Steam alone, choosing a favorite is particularly difficult….
Despite all of our most fervent wishes, building a healthy social media community isn’t as easy as retweeting Spongebob memes.
Can good PR help you gain wishlists on Steam? Vicarious looks at three cases studies to find out.
How will the gaming industry continue to drive success in a post COVID-19 world?
Justin Wong has been playing video games since the moment he picked up a controller at the age of five. Within a few years, Justin’s love of video games saw...
Lewis Burnell has led a career that’s taken him from the Home Office in the UK Government to games journalism and now, here at Vicarious PR. Lewis worked for the...