By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher sales.
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The past year has presented undeniable challenges for the video game industry. By examining the industry’s shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the path forward.
Social media platforms have become an essential tool for marketing and advertising, and businesses that fail to leverage these platforms risk being left behind.
Vicarious PR took home multiple honors at the 2022 Communicator Awards.
Vicarious PR landed multiple awards in the competition, including the top Canopus awards in a variety of categories.
Following a successful campaign in partnership with Interplay, Vicarious PR is thrilled to announce that our work on Baldur’s Gate: Dark Alliance has been awarded with the NYX Marcom Grand Award, the highest honor awarded by the organization.
Vicarious PR is honored to announce that as judgment has closed and final Hermes Award honorees have been announced, our team has been awarded with 4 Platinum Awards, the highest honor that the Hermes Awards gives.
One of the true joys of our work is helping indie game creators. Over the years we have helped launch many successful indie games but we have also helped indie...
Taking your project to a publisher can be a daunting task. Here’s our little guide of tips and tricks to help you prepare and execute your pitch to game publishers....
Vicarious PR has been awarded two Muse Gold awards for its pioneering work on Baldur’s Gate: Dark Alliance.