Founded at the start of 2017 by two former games journalists and content creators, Vicarious PR has grown into the leading video game PR and marketing agency with some 30+ international awards. Going from a 2-man team to a team of 10+ PR, advertising, and Influencer specialists, Vicarious has become the forefront video game marketing agency of holistic public relations, effective digital advertising, and impactful influencer marketing.
While Vicarious PR is an external agency, we have extensive experience working alongside internal teams at prominent development studios and video game publishers all over the world. We completely understand the processes involved with IP holders, licensors, internal PR teams, and corporate communication departments and how it all relates to product launches and corporate communications campaigns.
We know how to partner with internal marketing and product development teams to create a strategic and successful product launch. Whether it is synergizing KPI’s, media targets, ad buys, influencer marketing, events, prepping devs for media opportunities, or coordinating with multiple regional agencies, we can help!
We have also worked extensively with external stakeholders on projects that require multi-level and often multi-company approval. We understand the ins and outs of large, invested IPs and projects and know how to work with all parties to create successful strategies that get signed off on.
Lastly, we know how to spearhead PR efforts for independent development studios. We can create absolutely everything for your marketing and PR. We will focus on making a great campaign so you can concentrate on making a great game.